Kelley Blue Book (KBB) is one of the most well-respected names in the automotive industry. It is one of consumers’ most relied on sources when it comes to making a decision during the buying process. Every year, KBB does a Brand Image study utilizing information from over 12,000 vehicle shoppers. This deals with their perceptions of auto brands and factors that go into choosing which nameplate to purchase. The winner of their “Most Refined Brand Award” for the fourth consecutive year in a row is GMC.
KBB’s executive editorial director Jack Nerad commented on the decision, stating the decision behind the blue book’s choice factored in GMC’s “Professional Grade” ideology.
“The extra attention to design and detail found across GMC’s lineup has clearly resonated with American consumers,” said Nerad.
In the past, KBB has cited GMC’s premium Denali trim as part of their reasoning behind choosing the brand as the recipient of the award. The luxurious trim level accounts for over 25 percent of GMC’s vehicle sales. The brand sold its one millionth Denali trim at the beginning of 2017, starting the year off on a successful note.
We at Wiesner of Huntsville are proud to contribute to GMC’s ongoing success by serving our community and providing the bold, capable, and sophisticated vehicles the brand is known for producing. If you want to check out KBB’s “Most Refined Brand,” stop by our dealership today.