For over 100 years now, truck buyers have fallen in love with the Chevrolet brand. At a recent event to celebrate the first 100 years of Chevrolet trucks, the next-generation Silverado made its big debut. Many of those attending are part of the new Chevy Truck Legends program.
Alan Batey, president of GM North America, and global head of Chevrolet, said, “For the Chevy Truck Centennial, we wanted to recognize the customers who have made Chevrolet part of their lives, and have them help kick off the next 100 years of Chevy Trucks.”
The 2019 Chevrolet Silverado 1500 has been redesigned from the ground up to deliver superior performance, durability, capabilities, and strength. The high-strength-steel bed incorporates a new alloy to make lighter, stronger, and more functional. Other new, mixed materials contribute to significant weight reduction in the new Silverado.
Another exciting change for the next-generation Silverado is an expanded range of engines, models, and technology to help make it an even better fit for even more customers.
One of the eight new models is called the Silverado LT Trailboss. It uses the off-road equipment found on the Z71 package and adds in a two-inch suspension lift. The 2019 Chevrolet Silverado will make its official public debut at the North American International Auto Show in Detroit, 100 years after Chevrolet trucks first went on sale.
For a closer look at Chevrolet’s 2018 truck lineup, stop by Wiesner of Huntsville today.