To show their commitment to quality and customer satisfaction, more than 125 Chevy and GMC dealer representatives traveled to General Motors’ Wentzville Assembly plant to take delivery of their first orders.
To celebrate and commemorate the occasion, thirty-seven of the new trucks were parked in the shape of a large GM logo on the Wentzville Assembly parking lot and photographed from a helicopter. Dozens of trucks, dealers, and VIPs met at the plant to celebrate the truck launch and dealer drive-away.
“Hosting a dealer drive away event helps build excitement and awareness for the trucks and those who build them,” said Kathy Federico, president of the Mid-America Chevy Dealers Local Marketing Association. “It’s a great opportunity to show off and highlight not only what the Colorado brings to St. Louis but also what the plant does for the local economy.”