Cadillac’s New “Daring Pursuits” Advertisements Aim to Inspire Passionate Creativity

You’ve probably heard Cadillac’s slogan of “Dare Greatly” over the past couple years. The phrase perfectly embodies the automaker’s philosophy on life, driving, and creating vehicles. After all, what of value will you assign to a product without taking a great risk?

2017 Cadillac XT5 - Daring Pursuits

What does “Daring Pursuits” mean to me?

To show how that philosophy is seen in different walks of life, Cadillac is applying the “Dare Greatly” adage to a new marketing campaign called “Daring Pursuits.” Showcasing the experiences and efforts of “passionate creators,” Cadillac’s latest wave of digital ads will feature a visual artist, a furniture designer, and a balloon artist.

“ Daring Pursuits represents the unpredictable nature and process of creativity, which has been a central theme of the ‘Dare Greatly’ brand platform since it launched in 2015,” said Ray Warren, Cadillac’s global manager of social media and digital advertising. “This latest extension, ‘Daring Pursuits,’ appeals to audiences who are entrepreneurial and unwilling to settle.”

In the process of the “Daring Pursuits” advertisements, viewers will learn about the exciting new 2017 Cadillac XT5. Customers can buy this new model at Wiesner of Huntsville. This is in addition to our other new and used Cadillac, Chevrolet, Buick and GMC inventory. All new 2017 are to be available once they are release and ready to drive!

Plenty of Innovative Features On The Cadillac CT6

Cadillac CT6

Part of the formula that is sure to propel the Cadillac CT6 to automotive stardom seems like a contradiction. The new CT6 will be large enough to easily compete with the larger luxury sedans from the across the pond. Yet, the new Cadillac will also be lighter than is typical for the class.

Cadillac is able to pull off this particular magic trick by using aluminum in the underbody design. The new CT6 features aluminum body panels as well as aluminum die-castings. The lighter weight translates to better fuel economy and better response and handling.

Beyond the use of aluminum, there are plenty more innovative feature on the Cadillac CT6. A high-definition camera monitor comes standard, strategically placed in the rearview mirror. There’s also a Bose premium sound system, tuned specially for the cabin of the CT6.

Cadillac President Johan de Nysschen summed up nicely what is sure to make the new Cadillac CT6 great. “The CT6 is an entirely new approach to prestige luxury, adding driving dynamics and technology while reducing the bulk of traditional large sedans.”

We can’t wait for the new CT6 to arrive here at Wiesner of Huntsville!

Cadillac CT6 Performance Gets Upgrades: New Hydra-Matic System

Cadillac CT6 Performance

Cadillac is redefining the automotive industry with the new CT6 design. Scheduled to receive some major overhauls, in terms of performance, Cadillac is pulling out all the stops. Perhaps one of the most interesting new features on the new model will be the next-generation hydra-matic transmission design. Cadillac CT6 performance is promising to blow you away.

Although you might not think transmissions are that interesting, wait until you hear about what Cadillac has in mind for the CT6. According to Cadillac, the recently-patented Hydra-Matic 8L45 paddle-shift eight-speed automatic transmission is a benchmark in automotive engineering, offering drivers seamless gear-shifts, reduced fuel consumption, a stop/start system, and added boost in performance.

“The shift performance of the new 8L45 paddle-shift eight-speed automatic transmission complements the CT6’s new threshold for efficient luxury to help take it to an even higher level,” said Bill Goodrich, assistant chief engineer for new transmissions. “The shifts are quick and nearly imperceptible, establishing a benchmark for Cadillac.”

Although Cadillac weren’t that creative with the name (8L45), this design enables 33 lbs in weight reduction, optimal RPM range, and friction-reducing design. The hydraulic design looks promising for high-octane enthusiasts, especially when paired with a 3.6-liter V6. We can’t wait to see the new CT6 in action!

Say Hello to the All-New 2016 Cadillac CTS-V

While you were likely busy preparing for the holidays and traveling and family dinners, Cadillac snuck in the premiere of the all-new 2016 Cadillac CTS-V. The premium sports sedan hits the road with everything necessary for a run on the track. And since it is Cadillac’s most powerful model to date, we thought the news of its introduction bears repeating just in case you missed it in the midst of your busy schedule.

“Comprehensive updates make the new CTS-V essentially two cars in one: a luxury sedan with sophisticated road manners and a track-capable sports car straight from the factory,” the automaker stated in a press release.

2016 Cadillac CTS-V

The CTS-V comes with a new supercharged 6.2-liter V8 packing a whopping 640 horsepower and 630 lb.-ft. of torque.

The luxury sports sedan does not take the word “sports” lightly. It races up to 200 miles per hour, provides the race-ready Brembo braking system, and offers RECARO high-performance seating.

Nor does the sedan slack on the luxury side. Advanced technology takes center stage within the CTS-V’s luxurious cabin, outfitted with leather and sueded microfiber inserts. Wireless charging, navigation with Bose Surround Sound, and a built-in Wi-Fi hotspot are just a few of the amenities offered.

For more information on the third-generation CTS-V, contact us here at Wiesner of Huntsville. The all-new meeting of luxury and sporty performance is scheduled to arrive late this summer.

2016 CTS-V Represents the Best of the Cadillac Brand

Cadillac has introduced the new 2016 CTS-V, the most powerful vehicle the automaker has ever built in its 112-year history.

The CTS-V will launch with 640 horsepower, 630 lb-ft of torque, a top speed of 200 mph, and a 0-60 mph acceleration time of just 3.7 seconds. It will be the third generation of the V-series luxury sports sedan and, we think, will continue to improve upon a legacy of great cars here at Wiesner of Huntsville.

2016 CTS-V

2014 Cadillac CTS-V interior.

Some of the updates include a new 6.2-liter V8 engine paired with Cadillac’s paddle-shift automatic transmission, launch control, and Performance Algorithm Shifting. The chassis, suspension, and powertrain have all been tuned for enhanced capability, performance, and driver control, such as a standard carbon fiber spoiler and diffuser and the implementation of third-gen Magnetic Ride Control.

V-Series represents the very best of the Cadillac brand—the pinnacle of our design and technical capabilities,” said Johan de Nysschen, Cadillac president. “The new CTS-V is the most compelling example of Cadillac’s product substance and brand trajectory. The new CTS-V soars into the stratosphere of the most exhilarating luxury cars.”

Driving Has Never Been So Relaxing: Cadillac Massage Chairs Introduced

Cadillac has always been a step above in luxury, and this latest development is no different. Cadillac massage chairs have been introduced, and each one has 22 glorious settings.

Cadillac Massage Chairs

Cadillac has always had supple leather seats that you just want to melt into, but this takes the cake. And hey, if you’re starting to doze off during your drive, just hit the anti-fatigue option and it will wake you right back up.

Can you think of a better way to drive home from a stressful day at work than with what is essentially your own personal masseuse in your car? The option is available for both the driver and passenger seats. It also stores your settings to be able to quite simply press a button and have the chair target all the problem areas you have set it to recognize.

Wiesner of Huntsville is proud to offer a brand that is on the forefront of luxury vehicles and so focused on the driving experience of our customers.

2015 Cadillac ATS Offers New Powermat Wireless Charger

Powermat-Wireless-Charger

How many times have you been distracted while driving trying to plug your phone in to charge? You don’t have to answer that question out loud. We at Wiesner of Huntsville aren’t sure we want to know. We want our customers to drive safely, but we also understand there are times when you can’t help but take your eyes off the road. That’s why we’re so excited about the innovative technologies Cadillac is offering to decrease distracted driving, including the new Powermat wireless charger.

The Powermat charger is a rubberized pad that uses an electromagnetic field to charge your smartphone. All you have to do is rest your phone on the pad for it to begin charging. No untangling of cords necessary. Plus, you can still take advantage of Cadillac’s in-vehicle Bluetooth and other connected technologies.

“A recent survey from IHS revealed that 70 percent of consumers charge their mobile phone at least once per day, with 30 percent charging more than once,” said Ryan Sanderson, associate director of Power Supply & Storage Components for IHS Technology.

“This is driving demand for charging access in multiple locations throughout the day, something wireless charging can address in a more convenient way than the consumer having to carry one or more wired chargers around with them on a daily basis.”

The wireless charging pad will first become available in the 2015 ATS coupe and sedan, set to arrive this season. Later, the technology will be offered in the CTS sport sedan and the all-new Escalade.

It’s time to say hello to the new 2015 ATS with wireless charging and goodbye to those corded car chargers.

Cadillac Introduces Special Edition 2015 CTS-V Coupe

CTS-V-Coupe

2014 Cadillac CTS-V Coupe

To celebrate the debut of the next generation V-Series, Cadillac has announced the production of a limited, special-edition 2015 CTS-V Coupe. This special edition car will be available during the second half of 2014, consisting of only 500 limited-edition units.

“The V-Series continues to elevate Cadillac, providing an exclusive family of high-performance luxury models that attract a new audience of elite and passionate buyers, said Uwe Ellinghaus, chief marketing office, Global Cadillac.

Along with the typical high-performance technology seen in its predecessors, including Magnetic Ride Control, Brembo brakes, and a supercharged V8 engine, the CTS-V Coupe will also have the most dramatic styling seen in the V-Series. This one-of-a-kind styling includes an exclusive Ebony interior with red contrast stitching, Recaro performance seats, metal pedals, Midnight Sapele wood trim, microfiber suede-wrapped steering wheel and shift knob, dark-finish V grill, satin Graphite wheels, and red brake calipers.

The 500 special-edition CTS-V Coupes will be produced this summer and will be sold for a starting price of $72,195, including a $995 destination charge and $1,300 gas-guzzler tax. They can currently be ordered with exterior color options that include Crystal White, Black Diamond, and Phantom Grey. We here at Wiesner of Huntsville are excited to see what it looks like in person!

2015 Cadillac ATS Coupe is Completely Enhanced

2015-cadillac-ats-coupe

The 2015 ATS Coupe at the 2014 North American International Auto Show

If you’re one for class, sophistication, and luxury, then you must be in the market for the all-new 2015 Cadillac ATS Coupe! The new ATS Coupe has recently been getting some acclaim for its new enhancements and improvements from the sedan model, making it one of the most desirable cars on the market.

The ATS Coupe differs a bit from the Sedan, with a longer vehicle length, lower height, and wider front and rear tracks, giving the Coupe its very own bodywork design that help improve its steering and response. It sits on 18-inch wheels and features a unique front fascia, front and rear fenders, roof, and trunk lid. You’ll also be able to choose from a 2.0-liter turbocharged four-cylinder engine or a 3.6-liter six-cylinder engine.

We can expect the new 2015 ATS Coupe to go on sale later this summer, starting at a price tag of around $38,990. If you want the unique style of a Coupe with ultimate luxuriousness, choose none other than the new 2015 Cadillac ATS Coupe. Check back with us at Wiesner of Huntsville to get an incredible deal on the new ATS when it hits dealerships!

The 2014 Cadillac CTS is Top Rated

2014-Cadillac-CTS

Cadillac vehicles are pretty well-known for their sophistication, class, luxury, and overall comfort and functionality. As a leader in the luxury automotive industry, Cadillac is undoubtedly a well-deserved (and frequent) winner of auto awards. However, we were still pretty tickled to learn that the new 2014 Cadillac CTS was named one of Edmunds.com’s Top Rated Vehicles of 2014, while the 2014 Cadillac Escalade was named one of their Most Popular Premium Luxury SUVs of 2014.

“With a contemporary new look, a revised interior, and more powerful and fuel-efficient engines, the redesigned 2014 Cadillac CTS is a serious contender in the midsize luxury sedan class,” says Scott Oldham, Editor-in-Chief at Edmunds.com. It’s true. With three powertrain options all delivering impeccable horsepower and fuel efficiency, you can’t go wrong with the award-winning CTS.

This trophy will go right up on the shelf with many other CTS awards, including last year’s Motor Trend Car of the Year award and this year’s 2014 All-Star award from Automobile Magazine.

Check out the all-new 2014 Cadillac CTS today at Wiesner of Huntsville!