Chevy Silverado Signs as the Official Truck of the Texas Longhorns

The University of Texas can be explained by outstanding academics, the orange and white spread of colors, the official Longhorn bull, obviously some good old-fashioned football, and now, the Chevy Silverado. That’s right—the 2014 Chevrolet Silverado has signed on to become the Official Truck of the Texas Longhorns, the Texas Exes, and the Official Truck of Bevo, the Longhorns’ mascot.

The official multi-year sponsorship agreement was signed last week by Chevrolet, the UT Athletics program, and the Ex-Students’ Association of the University of Texas, better ChevySilveradoUnivTexas03-mediumknown as the Texas Exes. This sealed the deal that the Silverado would become the heart of any and all “truck country” occasions at UT sporting events, and gives the Silverado numerous opportunities to be featured, including pulling Bevo’s trailer to and from events.

UT and Chevrolet are thrilled about their new partnership, and we are too here at Wiesner of Huntsville. The 2014 Chevy Silverado is one of the best-selling trucks in the U.S., and has been engineered and designed to represent everything we love down here in the state of Texas—big tires, big engines, and big towing capability. We can’t wait to see more of the Silverado at those UT football games. Go Longhorns!

This Day in History: Cadillac was Founded

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The classic story of the “American Dream” can be easily explained through the telling of the history of the Cadillac car—the American standard of innovation, determination, luxury, performance, and design. On this day, August 22nd, more than 110 years ago in Detroit, Michigan, the Cadillac brand was founded, and the automotive industry would never be the same again.

Founded by Henry Leland (in collaboration, some say, with Henry Ford), the Cadillac company was named after a French explorer who happened to be a founder of the city of Detroit. In future years to come, the company would end up saving Detroit time and time again, but not without hard work and willpower. Leland himself was an experienced engine-builder and an extraordinary businessman hired by Henry Ford in 1902 to liquidate the remains of the Henry Ford Company so that Ford could start fresh. Leland saw this as an opportunity, and reconfigured the Ford plant to become the home of the Cadillac.

Cadillac was sold to General Motors in 1909, and has thrived ever since. It has deservingly adopted the slogan, “Standard of the World,” and we know why here at Wiesner of Huntsville. Cadillac was founded on the idea of hard work, innovation, a dream to better the mobile ability of Americans. Learn more about this iconic brand here, and the complete history of the Cadillac from then until now.

GM: Two Midsize Pickup Trucks to be Released

2012 GMC Canyon

2012 GMC Canyon

Last week, General Motors announced the up and coming arrival of two former midsize pickup trucks: the Chevrolet Colorado and the GMC Canyon, both who failed to see a 2013 model. Nonetheless, GM has high expectations for these trucks, which are expected to be improved and enhanced with versatility and fantastic fuel efficiency. It will be the reintroduction of the midsize pickup truck into a market full of big, strong, body-building large pickups, so the new and improved Colorado and Canyon should be a success.

Only a nose-to-nose photo of the Colorado and Canyon together was released, but from what GM says, both trucks will undergo vast improvements when they begin production next year. These trucks, along with the 2014 Silverado and Sierra 1500, will give GM one of the most powerful and complete truck lineups of all time. General Motors will be even more of a force to be reckoned with.

What do you think? Are you ready for the next midsize pickup truck?

The 2014 GMC Sierra is a Truck to Consider

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If you’re looking for one of the most fuel-efficient pickup trucks out there, look no further than the 2014 GMC Sierra! With 24 miles per gallon and a standard 4.3-liter EcoTec3 V-6 engine, this pickup cannot be beat. It is absolutely the class leader in fuel efficiency and style. And, to top it all off, the Sierra recently ranked highest among large light-duty pickups in the 2013 J.D. Power Initial Quality Study.

EPA highway estimates for the 2014 GMC Sierra are strongly competitive with that of the Ram HFE. The Sierra offers 22 miles per gallon for 4×4 models and 24 miles per gallon for 2WD models. That’s among the best of any full-size pickup.

The strong EcoTec3 engine technology is what helps this truck achieve such efficiency. It is encompassed with direct fuel injection, variable valve timing, and Active Fuel Management technology all to help the truck save fuel while saving you big bucks at the pump. You can’t find that kind of advanced technology just anywhere. The Sierra also features 285 horsepower with 305 ft-lb. of torque. Find out more about the 2014 Sierra from GMC.