GM Dealers Take Personal Delivery of New Truck for Customer Satisfaction
The new 2015 Chevrolet Colorado and 2015 GMC Canyon midsize pickup trucks are finally being delivered to Wiesner of Huntsville and other dealerships nationwide.
To show their commitment to quality and customer satisfaction, more than 125 Chevy and GMC dealer representatives traveled to General Motors’ Wentzville Assembly plant to take delivery of their first orders.
To celebrate and commemorate the occasion, thirty-seven of the new trucks were parked in the shape of a large GM logo on the Wentzville Assembly parking lot and photographed from a helicopter. Dozens of trucks, dealers, and VIPs met at the plant to celebrate the truck launch and dealer drive-away.
“Hosting a dealer drive away event helps build excitement and awareness for the trucks and those who build them,” said Kathy Federico, president of the Mid-America Chevy Dealers Local Marketing Association. “It’s a great opportunity to show off and highlight not only what the Colorado brings to St. Louis but also what the plant does for the local economy.”
Pickup trucks aren’t known for their exceptional fuel economy, and pickup truck owners are not known for their interest in mileage figures… but is that a misconception?
At Wiesner of Huntsville, we’ve found that just because a customer wants a brawny vehicle that can haul all their gear doesn’t mean they care any less about efficiency. And that’s one area where the 2015 Chevrolet Colorado and GMC Canyon both excel.
Both are midsize trucks. They might not get super-duty jobs done quite all that well, but they’ll do everything else without breaking a sweat while offering highway fuel economy up to 5 mpg better than competitors.
This is possible thanks to the 3.6-liter V6 engine that both share, which uses direct fuel injection and continuously variable valve timing to produce 305 horsepower while returning 18 mpg city, 26 mpg highway, and 21 mpg combined.
“Colorado offers some of the best EPA fuel economy estimates of any pickup in a fun-to-drive, easy-to-own package,” said Tony Johnson, Colorado marketing manager. “Colorado proves you don’t have to buy a lot of expensive technology to save money at the pump.”
The steam has barely finished rising off of the hot new Chevrolet Colorado and already General Motors already has big plans for this midsize giant. After only a week of getting to know the 2015 Colorado, GM CEO Mark Reuss suggests a new, more rugged off-road variant is in the works.
The 2015 Colorado debuted with the capable Z71 Off-Road Package, but it seems Reuss wants even more. In speaking with Automotive News, he said that a more extreme off-road design was “absolutely” on the table.
“I think there’s all kinds of opportunity for accessorization and powertrain variants in a platform like this,” Reuss said. “There’s a lot of things you can do here that you can’t do in a full-sized truck.”
Unfortunately, we have to wait until next fall before the Chevrolet Colorado arrives here at Wiesner of Huntsville. In the mean time, we can all look and dream about what we want in a mid-size pickup truck.