Cadillac’s New “Daring Pursuits” Advertisements Aim to Inspire Passionate Creativity

You’ve probably heard Cadillac’s slogan of “Dare Greatly” over the past couple years. The phrase perfectly embodies the automaker’s philosophy on life, driving, and creating vehicles. After all, what of value will you assign to a product without taking a great risk?

2017 Cadillac XT5 - Daring Pursuits

What does “Daring Pursuits” mean to me?

To show how that philosophy is seen in different walks of life, Cadillac is applying the “Dare Greatly” adage to a new marketing campaign called “Daring Pursuits.” Showcasing the experiences and efforts of “passionate creators,” Cadillac’s latest wave of digital ads will feature a visual artist, a furniture designer, and a balloon artist.

“ Daring Pursuits represents the unpredictable nature and process of creativity, which has been a central theme of the ‘Dare Greatly’ brand platform since it launched in 2015,” said Ray Warren, Cadillac’s global manager of social media and digital advertising. “This latest extension, ‘Daring Pursuits,’ appeals to audiences who are entrepreneurial and unwilling to settle.”

In the process of the “Daring Pursuits” advertisements, viewers will learn about the exciting new 2017 Cadillac XT5. Customers can buy this new model at Wiesner of Huntsville. This is in addition to our other new and used Cadillac, Chevrolet, Buick and GMC inventory. All new 2017 are to be available once they are release and ready to drive!