General Motors has initiated a clever and memorable marketing campaign based around the Chevrolet Colorado. The commercials play off the notion that trucks only attract certain buyers, namely, guys who are really into trucks. Paul Edwards, US vice-president of marketing for Chevrolet, said, “The films are centered around the idea that there is an inner truck guy in everyone.”
These commercials have somewhat of a mockumentary style. In one of them, we meet a man looking to find a date online. Chevrolet decides to help him out by loaning him a Colorado. He takes the Colorado on a surfing adventure, and then photos and videos of his adventure are uploaded to his online profile. We are told this increases his profile views by 3,000 percent.
In another, we’re asked, “Can a truck make you more handsome?” We see focus groups composed of guys with beards, children, housewives. They are all shown two pictures. One shows a guy standing in front of a generic compact sedan. In the other, the same guy is standing in front of a Chevrolet Colorado. The guy standing in front of the truck is unanimously chosen as most handsome. Of course!
Visit Weisner of Huntsville to test-drive a Colorado today and discover your “inner truck guy” today!