Millennials are quickly becoming the target audience in various industries, including the automotive market. Thanks to its dedication to designing aerodynamic, efficient, and tech-savvy vehicles, Chevrolet was recognized as the top automotive brand for millennials by Autolist.
Most analysts agree that the millennial generation was born
between 1981 and 1996. That puts most millennials between the ages of 23 and
38. To get accurate results, Autolist examined the preferences of 1,750
shoppers younger than 36 years old.
Chevrolet took the first place spot, performing better than
competitors such as Ford, Toyota, Honda, and BMW. Brands like Fiat and Volvo
landed at the bottom of the list of automotive brands millennials preferred.
Not only is Chevrolet the top automotive brand among
millennials, but the Chevrolet Silverado 1500 landed as the most popular
full-size truck for millennials, too. The brand was also most likely to be
considered when millennials look for a new vehicle. Chevrolet was also the
number one response for which brand millennial drivers own right now.
Chase Disher, Autolist’s chief analyst, cited Chevrolet’s
“Real People, Not Actors” ad campaign and early adoption of top technologies as
reasons for the brand’s success with millennials. Apple CarPlay™, Android Auto™,
and a built-in Wi-Fi® hotspot are just a few systems that appeal to
Visit Wiesner of Huntsville to get a closer look at the impressive models in the Chevrolet lineup.
Since 2006, Chevrolet’s youth sports programs have been encouraging young people and helping communities. The Chevy Youth Baseball program started in 2006 and the Youth Soccer program followed in 2010.
This year, both programs will get a boost from world-class athletes. Supporting the baseball program will be MLB All-Star and Pittsburgh Pirates outfielder Andrew McCutchen. The soccer program will get the benefit of gold medalist and soccer champion Alex Morgan.
“At Chevrolet, we celebrate the power of play and the positive effect it has on kids, families, and communities,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Partnering with Andrew McCutchen and Alex Morgan allows us to share their expertise and passion for their individual sports and demonstrate to children everywhere that with perseverance and dedication anything is possible.”
In the baseball program, participating leagues can receive equipment and sponsorship grants from Chevrolet to help their programs grow and succeed. Chevrolet has donated more than 135,000 equipment kits and supported more than 6.7 million young children all over the United States in the past 11 years.
For the soccer program, Chevrolet also donates equipment as well as providing access to instructional clinics. Since 2010, Chevy has donated more than 6,200 equipment kits.
Here at Wiesner of Huntsville, we love seeing Chevrolet reach out to our youth to help them succeed.
At Wiesner of Huntsville, we’ve got options. We’re here to offer you the best of Chevy, Buick, GMC and Cadillac. But when it comes to these manufacturers, which are the best luxury models of each? The answer is here, and you can call us to set up a test drive in any of these today.
2017 Chevrolet Impala
This sedan combines a sleek exterior with intelligent design on the inside and under the hood. A roomy cabin is home to a long list of advanced technology features. You and your passengers will stay entertained with the Chevrolet Impala’s available smartphone integration that uses Chevy MyLink, available Wi-Fi and Apple CarPlay and Android Auto compatibility to keep you connected. Two engine options are available, and the 2017 Chevrolet Impala reaches a maximum 305 horsepower.
2017 Buick Verano
Like the Impala, the luxurious Buick Verano is a five-seat sedan that allows you and your family or friends to travel in class. The interior is made of the finest materials and can be taken to the next level with available upgrades like leather seats.
2017 Yukon Denali
Where full-size SUVs are concerned, the Yukon Denali may be the most luxurious on the market. Its three rows of first-class seating are graced with elegant extras like heated second row seats, wood inlays and French Seam stitching. Yet, the 2017 Yukon Denali can still tow a maximum of 8,400 pounds meaning this SUV offers the best of both worlds.
2016 Cadillac SRX
The 2016 Cadillac SRX is our choice for a luxury crossover, offering exceptional quality in handling and comfort. Though discontinued as of this year, the SRX is still a great way to go if you want a crossover that can keep you comfortable and entertained with up-to-date technology like available Wi-Fi and modern safety features.
Unfortunately, we become aware of many vehicle issues after it’s too late. Either they leave us stranded or we are caught unawares and forced to rush to get service. That’s when you find out who your real friends are, when you are on the phone saying, “Hi… I hate to bother you but… Can you pick me up at the repair shop?” All of the sudden, everyone you know and love is just too busy to help.
Don’t worry, though—Chevrolet is there for you. The automaker has created a service that can actually make you aware of an issue before it becomes an issue. These alerts are available in 2016 Chevy Silverado, Tahoe, Suburban, Corvette and Equinox vehicles.
So, What Exactly Does It Do?
Chevrolet vehicles are full of high-tech sensors. As these sensors collect information, they constantly analyze the flow of data to look for anomalies. If certain changes in the fuel pump, starter motor and/or 12 volt battery are detected, then the new OnStar Proactive Alerts system will let you know.
At that point, you can make an appointment with a service specialist. They can then have the issue resolved before you experience any inconvenience. Wiesner of Huntsville is ready to take care of your vehicle!
If you’ve been thinking nothing gets more American than a big ol’ Chevy Silverado, you’re not the only one, but you’d be in for a big ol’ surprise.
Early in October, Chevrolet announced its new partnership with professional rodeo with the introduction of their own squad of rodeo stars.
So, meet Team Chevy Rodeo, a team of five of American rodeo’s highest fliers and toughest riders.
The team consists of Tuf Cooper, a 25-year-old Texas native and a prodigy of tie-down racing. Next is Fallon Taylor, a 34-year-old world champion barrel racer. Speaking of champion, the third member of Team Chevy Rodeo is Richmond Champion, 23, a bareback riding all-star who’s been riding bulls since the age of 13. The fourth Chevy champ is Luke Branquinho, 36, a steer wrestler (which is just as wildly dangerous as it sounds) who won his fifth world title in 2014. Finally, meet Travis Graves, 32, Chevy’s team roping, or heeling, competitor whose been winning those big titles since 2001.
To meet Team Chevy Rodeo is to meet one of the toughest, most daring, sets of people you’ve ever seen; keep an eye on these five! All of us at Wiesner of Huntsville sure will be!
Chevrolet is rolling out the next generation Volt for the 2016 model year and the forthcoming ads aren’t friendly—the 2016 Chevrolet Volt ads are taking aim at competitors like the Nissan Leaf and Toyota Prius. The ads challenge the competitor’s range and battery technology compared to that of the Volt.
The two ads will have their internet debut later this fall. The first ad takes aim at the electric Nissan Leaf’s range. The comparison to Volt targets range anxiety, a common fear of running out of power on the road.
The Toyota Prius will take its place on the chopping block next. The second ad targets the Prius’s nickel metal hydride battery technology by comparing it to the technology of the late 1990s. The Volt runs on more advanced lithium ion batteries.
“We’re going to go head-to-head with Leaf and Prius,” said Tim Mahoney, Chevrolet’s global chief marketing officer. “The ads allow Chevrolet to talk in one way and they allow Chevrolet’s personality to come through. We’re going to be taking more risks.”
The attack ads feature actual consumers – not actors – and are similar to the Chevrolet Silverado ad that took aim at the F-150’s aluminum frame.
The 2016 Volt was rebuilt from the ground up and began shipping in late September to dealers in 11 states. That model will see a shortened year and the 2017 Volt will launch nationally early next year.
Chevrolet introduced the Malibu in 1964 as a variant of their Chevelle car, which at the time was a midsize vehicle with rear-wheel drive. Since then, the Malibu has become an iconic and long-lasting nameplate for the brand and has now passed the ten million mark—and Chevrolet Malibu production isn’t slated to stop any time soon.
2016 Chevy Malibu
As said above, the Malibu has its roots as a midsize, rear-wheel-drive car, which is a sharp contrast to its modern design as a small, family-friendly sedan with front-wheel drive. After the Malibu’s debut in 1964, a second and third generation of the Malibu and Chevelle were released in subsequent years, until the Chevelle was dropped in favor of a significantly smaller Malibu in 1978.
The Malibu did, however, take a hiatus from 1983 until 1997, which is when an updated Chevy Malibu made its appearance that was closer to the car we are familiar with today. This version had finally attained that sedan style and front-wheel drive, and over the next decade or so held its own on the market against other family-oriented cars.
The Malibu is returning once again in 2016 with a new powertrain, new style, and new tech, and Chevrolet is even including a hybrid variant to appeal to the younger, more eco-friendly crowd. Malibu production will most likely continue for years to come, and the ten-million-car milestone only proves the vehicle’s longevity.
The Woodward Dream Cruise started in 1995 and has become the most popular auto event in the world, featuring displays from auto companies, classic car shows, live entertainment, the Thunder of Pontiac Festival, and so much more.
This year Chevy set up displays throughout the week, showcasing different vehicles every day. On the 11th, they hosted Volt owners for a silent cruise and displayed the brand new Volt. GM hosted the Design on Woodward event on the 12th, and the last three days of the event featured a Chevrolet Performance Display.
On the 15th, Chevy showed its entire lineup and sponsored the Camaro Corral. Chevy also contributed to the event with the Chevrolet Certified Service Rescue Squad, which provided assistance to vehicles in need of service.
Chevy has been a huge part of the Woodward Dream Cruise for years now, and we’re sure it will continue to be for a long time!
For the 2016 model year, Chevrolet will offer Android Auto and Apple CarPlay compatibility in 14 models, including the all-new 2016 Cruze that will be available at Wiesner of Huntsville by the end of June.
That will put Chevrolet ahead of the competition by offering Android Auto and Apple CarPlay compatibility in more vehicles than any other automotive brand.
The technology will be accessible via Chevy’s 7-inch MyLink infotainment system (and 8-inch version that will be compatible with Apple CarPlay at the beginning of the 2016 model year).
“For most of us, our smartphones are essential,” said Mary Barra, CEO of General Motors. “Partnering with Apple and Google to offer CarPlay and Android Auto compatibility across the widest range of models in the industry is a great example of how Chevrolet continues to democratize technology that’s important to our customers.”
The move once again makes Chevrolet one of the first brands to introduce new customer-centric innovations (e.g. Siri Eyes Free functionality). Chevrolet and GM also offer OnStar 4G LTE connectivity with Wi-Fi hotspot. In other words, if technology and staying connected are important to you, you’ve just got to get a Chevy! See us today at Wiesner of Huntsville for yours!