Chevrolet is rolling out the next generation Volt for the 2016 model year and the forthcoming ads aren’t friendly—the 2016 Chevrolet Volt ads are taking aim at competitors like the Nissan Leaf and Toyota Prius. The ads challenge the competitor’s range and battery technology compared to that of the Volt.
The two ads will have their internet debut later this fall. The first ad takes aim at the electric Nissan Leaf’s range. The comparison to Volt targets range anxiety, a common fear of running out of power on the road.
The Toyota Prius will take its place on the chopping block next. The second ad targets the Prius’s nickel metal hydride battery technology by comparing it to the technology of the late 1990s. The Volt runs on more advanced lithium ion batteries.
“We’re going to go head-to-head with Leaf and Prius,” said Tim Mahoney, Chevrolet’s global chief marketing officer. “The ads allow Chevrolet to talk in one way and they allow Chevrolet’s personality to come through. We’re going to be taking more risks.”
The attack ads feature actual consumers – not actors – and are similar to the Chevrolet Silverado ad that took aim at the F-150’s aluminum frame.
The 2016 Volt was rebuilt from the ground up and began shipping in late September to dealers in 11 states. That model will see a shortened year and the 2017 Volt will launch nationally early next year.
We here at Wiesner of Huntsville can’t wait to see how the new Volt exceeds our expectations!