The University of Texas can be explained by outstanding academics, the orange and white spread of colors, the official Longhorn bull, obviously some good old-fashioned football, and now, the Chevy Silverado. That’s right—the 2014 Chevrolet Silverado has signed on to become the Official Truck of the Texas Longhorns, the Texas Exes, and the Official Truck of Bevo, the Longhorns’ mascot.
The official multi-year sponsorship agreement was signed last week by Chevrolet, the UT Athletics program, and the Ex-Students’ Association of the University of Texas, better known as the Texas Exes. This sealed the deal that the Silverado would become the heart of any and all “truck country” occasions at UT sporting events, and gives the Silverado numerous opportunities to be featured, including pulling Bevo’s trailer to and from events.
UT and Chevrolet are thrilled about their new partnership, and we are too here at Wiesner of Huntsville. The 2014 Chevy Silverado is one of the best-selling trucks in the U.S., and has been engineered and designed to represent everything we love down here in the state of Texas—big tires, big engines, and big towing capability. We can’t wait to see more of the Silverado at those UT football games. Go Longhorns!